Back to the Beginning

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What’s worse than starting at the beginning? Starting all over again.

Beginnings are hard, usually because they start at the ending of something else.

This year marks the beginning of my 30’s and the end of my 20’s. My original goal was to publish a book by the time I turned 30, but alas, I am only starting–or rather starting over yet again.

How could I not finish a book in a decade? Well, I did, actually. I completed a draft for book one and two. I spent hours outlining, researching, writing, re-writing, falling in and filling in plotholes.

So why is there not a completed MS?

I believe your twenties are for discovery and learning.

What I discovered: There were a lot of plot holes in my writing.

What I learned: This story was good but it could be better. I also discovered that my major supporting character should really be my main character. That changes everything.

So after starting all over on the outline, yet again, I finally began the first chapter for hopefully the last time.

So I didn’t accomplish my original goal. I thought I’d be finished by now, not starting over. I didn’t publish, but I did accomplish something. With diligent research and outlining and planning, I think I will be able to write the best book I possibly can by the time I’m 40.

 

Ask An Author

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The first Friday this month happens to fall on the first. It just so happens to also be time for another Ask the Author, the feature that puts the author in authoritative.


phpXT7GODPMMay’s featured author is none other than Charles E. Yallowitz, author of the Legends of Windemere. He also happens to be one of the first authors I followed when I started my blog back in 2013.

Back then he had two books published in his fantasy series. Now he’s up to number seven in just over two years! He makes it seem easy, doesn’t he, but planning and writing a series is hard work. Have no fear, because Charles has plenty of advice about planning, writing, and marketing a series whether your series consist of three or twenty books.


Creating and Marketing a Series

may5The Legends of Windemere series is a fantasy adventure that currently has 7 books out and is planned for 15 overall. I believe this is where people groan or run away because long series seem to scare many readers and writers. Well, they are a big challenge and I’m here to give some advice on how to create and market a long series.  (Note: All advice is personal opinion and can be discarded as the ravings of a madman that needs to get out more.)

Planning a Series

First, I’m going to talk a little about planning. I use a lot of notes and outlines to keep my series going smoothly. For Legends of Windemere, I’ve had all 15 books outlined since I finished writing the third one. This helps me create foreshadowing and get a sense of where I want the long term storylines to go. A full outline isn’t even necessary if you want to dive into the writing immediately. Maybe you only need a page of notes about what you want to happen later on or a few future events that you’re heading for. To be honest, mine tend to get changed as I go and I have to rewrite the next outline after every book I write. Still the meat of the story is there and that’s what I use to help me guide my characters to their various destinations. The truth is that every author has his or her own system of organization. Detailed outlines and character bios work for me, but there are those who create great stories out of a trio of Post-It notes.

One of the biggest challenges for a series author is continuity. You need to make sure the rules and details remain the same throughout the adventure. This is where character bios and outlines can come in handy. Even if you don’t do a full outline, future installments can be helped by jotting down important information as you move along. Take a little time to review what you wrote every night and list whatever you think you won’t remember. For example, I kept forgetting character eye colors early on and one of my heroes abruptly changed from green to blue for some reason. I had to keep a note by my laptop for a few chapters to make sure I remembered. Eventually, it locked in and then I did the genius maneuver of having something change his eye color to brown. Worked for the story, but it was one of the spontaneous decisions that caused a few stumbles in the next book. A common question in regards to planning a series is the following:

How Long Should Your Series Be?

The answer is as long as it has to be. You might be scared of readers dropping out before the end, but that happens with trilogies too. Yes, the longer the series, the higher the chance of a reader walking away. So the author has to decide if they’re writing to tell the story they want to tell or the story that they think will sell better. These are not always the same thing. I can only speak from my personal experience and I will say that I couldn’t do Legends of Windemere in less than 15 books. It used to be 12 and then I realized that there were characters whose stories weren’t being told. I write using an ensemble cast, which means I want each hero and villain to get a story to shine in. Many of them can do this within the original stories, but I had those that needed something more to evolve. Do I regret doing a series this long, which nets me a few complaints? No. I’m happy with the adventures I’m telling and that should be one of the author’s main goals. If you’re enjoying what you write then it will come through your words and draw in the reader.

Marketing a Series

A brief mention of marketing since this is an area that many authors are concerned with. I’ve found that later books in a lengthy series will not have the same impact as the earlier ones. Not unless you have a massive support system and fan following. The reason for this is because you have people going in and out of the series all the time. A person drops out after Book 3 while another picks up Book 1, but you only see how there are fewer sales for Book 4. It took me some time to realize this and then I aimed more for continuous sales across the board instead of major sales of the most recent. So I do the big marketing things on either most recent book or the first one, Beginning of a Hero. I try to do a little for the middle books too, but you’re going to see a wide variety of sale numbers in there. It’s the nature of the series beast and all you can do is keep pushing on.

Tweets, blogging, guest posts, interviews, various chat platforms, and helping to promote other authors are where you will find most of your marketing power. (Note on that last one: Reciprocation is a great thing. I’m a big believer of helping those who help me.)

All of what I said might seem like an overview and oddly brief considering a big series is a major undertaking. Well, you would be right because all another author needs in terms of advice here are the basics. One of the biggest lessons I’ve learned is that every author, actually artist, has his or her own methods. My series is long because I focus a lot on character development, but it would be shorter if I was more concerned with the main plot. That’s just my way and it took quite a few years for me to realize that along with my specific style. So I give advice and add that this is my personal experience.

Now, is writing a long series a thing for everyone? No because it’s a lot of work and dedication with a high risk of writing yourself into a corner. Still I say follow the story and your gut. If it says a 10 book series then go along with it until you finish or find that it might work better as 5. You can always rewrite the outline.


51WkCW8ZDoL__UY250_To connect with Charles and to learn more about the world of Windemere, check out his author website and blog.

You can also follow him on Twitter or Facebook

Check out his Amazon author page here to purchase his current novels as well as learn about future projects.

Don’t forget to be on the lookout for the next book in the series.

So, Real World, We Meet Again

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I live in the real world: escape to imaginary ones–or at least that’s what it says on my twitter profile anyway. Recently I’ve spent more time in the real world than my imaginary one, which feels like being far from home. One world is filled with magic, suspense, romance, epicness, and awesomeness. The other . . . 40-hour work weeks, bills, lawyers, and other fun adult stuff. Guess which one I live in . . .

Due to the demands of the real world, I’ve either been too busy or too tired, or often a little of both to write. After working all day, running errands, paying bills, and dealing with lawyers, let’s just say I’m not in the mood to write–I could, however, go for a nap. And that’s pretty much what I’ve been doing with my free time which used to be writing time.

Life is hard, but you don’t have to adult hard. For the record, I’m not telling you to de-evolve into a state of pre-adolescence. I do not condone shirking duties, skipping work, or neglecting pets and children. Functioning in the real world is about finding things that help you cope with your problems, not finding ways to avoid them.

Writing is one way I escape from life, but since I’m not doing much of that, these are the ways I’ve been coping.

Adult like a Child

To clarify, there is a difference between being immature and childlike. I can watch cartoons while eating marshmallow cereal all I want as long as I complete my adult duties. I like to think I’m childlike because I’m positive, enjoy simple pleasures, and because I like things that are considered a little out of my age level. But I am unquestionably an adult. To be frank, I get shit done, but I make it as painless as possible.

  • I write grocery and to-do list on Frozen and Dr. Suess stationary with a pen shaped like a squirrel.
  • I store my documents for my lawyer in a folder with a picture of Tinker Bell and Periwinkle.
  • I have reusable grocery bags with Disney characters on them
  • I keep an owl stress ball that lights up at my desk
  • I mail bills with fun stamps and return address labels with flamingos on them.
  • I write “Lannisters always pay their debts” on all of my checks and money orders.
  • When I leave the office I leave a note on my desktop that says “I’m Going on an Adventure!”

Those are just some of the ways I take the edge off of doing adult task.

The Wonderful World of Disney

03bIf I can’t escape to the worlds I created, I’m going to escape to the wonderful world of Disney. Lately I’ve been watching a lot of Disney movies. I grew up with these movies, but I never grew out of them.

Even if I didn’t have a six-year old son, I’d still go to the theaters with my sister to watch the latest movie. It’s not that I don’t like movies made for adults, I just don’t have the focus or energy to enjoy them or their real-world themes.

I don’t know if it’s the music or the colors, but I don’t think about my worries while I’m watching Disney movies. Not that animated characters don’t have their problems, but it’s pretty bad when you’re watching a movie and you’d trade your own problems for theirs. Save China, unite two nations, become king, free a genie, that’s nothing. Try getting my ex to pay child support.

Power Nap

catI’ve always thought the term power nap was an oxymoron. There is nothing powerful about napping. You just lay there like road kill or a potato. I’m not gonna lie, right now I need about two to three naps a day. I can’t say that I feel more rested, but I do feel less stressed, especially since I don’t nap alone. It doesn’t matter when or how often I sleep, this cat always sleeps with me, beside me, on me, under the covers, on my pillow, but always with me like a stuffed animal or a possessive boyfriend.

Music, Music, Music

frozen-meme13-1I love music. I find singing and listening to music in general to be very therapeutic. In my office, while I’m marketing, during the drive to and from work, and while I’m writing, I listen to music. My favorite music source is Pandora. My favorite stations right now are my Irish music stations, my Ellie Goulding station, and not one, but two Disney stations. Yes, I’m a little obsessed with Disney if you haven’t gathered.

Singing is stress relieving, and it’s ten times more fun when you’re belting out “Let it Go” or “I’ll make a man out of you.” Since I grew up watching these movies, I know the words by heart. It’s super nostalgic to sing “Colors of the Wind” remembering when I used to sing it while running barefoot in my back yard. Life was simpler then.

Speaking of Letting it Go . . .

Part of being an adult is making your own choices and forming your own identity. I use to worry about being judged, and so I hid a lot about what made me well, me. Elsa-image-elsa-36809047-160-200

  • Don’t tell people you like Tolkien and fantasy. They’ll think you’re a nerd.
  • Don’t tell people you write. They’ll think you’re weird.
  • Don’t buy that Frozen merchandise. It’s for kids.
  • Don’t decorate your bathroom in owls. It’s not sophisticated.
  • Don’t put toys on your workstation. It’s not professional.

Now I don’t care what others think. I don’t have time for that. I’m 28 years old, and I have a lego Legolas at my work desk, tons of Frozen stuff (I have Frozen fever), I eat Disney princess gummies and children’s cereal, and watch cartoons. I’m not immature. On the contrary, I’m a very responsible adult. I take care of my son and help out my mom, I pay all of my bills on time, and I work hard at my job. So if I come home and snuggle with a cat on a bed that has owl pillows, that’s my prerogative.

I think we all hit this point from time to time, where our real life demands as much if not more from us than our writing. I’ve got a lot to get done before I can give my full attention to writing. Of course, I’m dreading starting again after a lapse; however, I will get back in the saddle–or for those of you who have never fallen off a horse–back on the bike. I guess my advice is don’t lose connection with the real world, but likewise, don’t lose connection with the ones you create.

And speaking of losing connection, I don’t want to lose contact with my wonderful followers. Tell me, how do you cope with the real world?

Three Days Left Until the End of the Kindle Countdown Deal, And the Number of Days Left is Three

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Three shall be the number thou shalt count until the end of the Kindle countdown deal, and the number of the counting shall be three. Four shalt thou not count, neither count thou two, excepting that thou then proceed to three. Five is right out. Once the number three, being the third number, be reached, then the sale ends.

Knight PeiceIf you understood that reference, The Quest for the Holy Something or Other is right up your alley. Full of wit, referential comedy, and hilarious situations, this comedic parody has a sitcom feel that fans of Seinfeld, Shrek, Galavant, and Monty Python can appreciate.

If you already have a copy, please help spread the word by telling your friends or write a review. If not, now is the time to get yours. It’s too late to get this book for 99 cents, but for another three days, it can be yours for only $1.99.

That’s THREE DAYS and then the deal ends.

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Hopefully you count better than Arthur. .

If you don’t know where to find it, search not for a grail shaped beacon, follow this link to Amazon.

Thank you all for your fabulous support. I know you’ll enjoy it. For those of you who have read it, please comment below and let me know what you think of my sisseh’s book. If you’re interested in knowing what I think, stay tuned for my non-biased sister review to be posted soon.

Tuesday Tip

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This Tuesday’s tip is about something we all, not just writers, struggle with: How to be positive.

It’s hard to be positive; after all, our brains are innately hardwired to be negative. That doesn’t mean we can’t be optimistic, it just means it requires some effort.

I’ve always considered myself to be a positive person, but the last couple years (weeks even) have really proven it.

For those of you are negatively inclined, Here’s a quick course in optimism.

Tell yourself it will be OK

This sounds like a placating lie you tell to children, but consider repeating this to yourself when you feel down. Remember the last time you felt this way. Everything probably worked itself out or wasn’t as bad as you thought it was.

Rate your problem

On a scale of mole hill to mountain, how big really is your problem? Did you spill your coffee? Break a shoelace? Smear some lipstick on your face? I’d file these in the mole hill category.

Start your day in a positive way

How you start your day sets the tone. Repeat positive affirmations, set your alarm to play your favorite song, call your favorite person on your way to work.

Like a good story, the end is just as important as the beginning. Think of only the good things that happened that day. Don’t dwell on worries before going to sleep.

Fine something positive in any negative situation

This can be difficult. How do you find a silver lining in a bad situation?

Here are some examples from my personal life.

Mom has cancer: Our family spends more time together. She is responding to treatment. We have more time than we were told initially. We don’t take things for granted.

Office closed: Found a job that pays more and has benefits.

Ended a relationship: I live with my sister (it’s like a sleepover every night). I see my son more. I have more money and time. I have more freedom and control over my life.

Remove negative influences

Who is the most negative person in your life?

Divorce them, block their number, break up with them, remove them from social media, avoid them like the plague.

What are you doing when you feel the most negative?

Facebook? Watching TV? Stop doing those things or limit your time doing them.

Don’t stress the small stuff

I cannot stress this enough. Pun intended. Going back to the rating scale, if your problem is a molehill, don’t make a mountain of it. If you lost a five dollar bill. Move on. You dropped some food on your shirt. Deal with it. Some toilet paper followed you out of the bathroom on your shoe. Carry on.

Make a list

If negative thoughts are swimming around in your head, get them out of your mind and put them on paper. Listing your problems helps you sort them.

Be a positive influence

Negativity spreads like the flu. Luckily so does optimism. I’ve had customers enter my store with a frown and leave with a smile because of my sunny disposition.

Have a laugh

Laugh until you sound and look like a seal.

Watch a comedy, go to I waste so much time.com or ifunny. Spend time with people who make you laugh. Heck, my mom makes me laugh about cancer.

Enjoy this funny video that sums it up the message of this post.

Tuesday Tip

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Its vary important to spell write.

See what I did there?

I bet you can tell what today’s tip is about just from that example. You might think spell check has you covered, but it’s not full proof. Word processors can miss–even introduce–errors.

Identifying Airers Errors

The best way to identify spelling errors is the standard read-aloud method. That’s right, nothing fancy. Just read your manuscript very slowly and  highlight every word you aren’t sure of. It also helps to read backwards. Why? Because when you read, your brain will auto correct many errors. But if you read backwards, the sentence loses meaning, allowing you to notice mistakes.

Share your writing with others. If you’re afraid of the shame and humiliation that comes with sharing your writing, imagine how much more humiliating it will be when readers, not beta readers, find errors after purchasing your book. If you think they’ll be understanding, read some reviews where readers have caught misspelled words. A simple human error can be jarring to a reader, causing them to question you as a writer or even leave a scathing review.

If you think I’m being dramatic, go check out some reviews. Some reviewers even list the page numbers where they found the mistakes. That’s just pretentious if you ask me.

Like spell check, people can introduce errors into your work as well. So why let others read it? It’s not that other people are necessarily better spellers than you. However, they aren’t as close to the work and therefore won’t be as likely to correct words in their heads. Trust me, they will do a better job than your handy-dandy spell check.

Online Spell Checkers

There are a lot of free spell checkers online. I’d include some links, but all you have to do is perform a Google search. Some of these even check for grammar.

Though not free, I’ve heard a lot of good things about Grammarly. Not only does it check for spelling errors, but it checks for plagiarism as well. To be honest, if you’re going to spend the money for an online grammar checker, you might as well hire an editor.

Spelling Names

Another reason not to rely solely on spell check: spell check will assume every name in your book is a misspelled word. If you write fantasy, you know what I’m talking about. Here are a list of names my spell checker flags: Bronwyn, Ashby, Gailodyn, Thaolas, and Thanduryn. Instead of clicking ignore over and over again while running spell check, add your names to your spell checker dictionary.

Before you do that you need to make sure you choose one spelling to adhere to. My sister is bad about this. She’ll dabble with the spelling of a name, changing it midway through her rough draft. Once you choose a name, you can use the search replace feature to correct the spelling.

Create a Style Guide

The easiest way to keep names straight is to keep a list. When I was a copy editor, I recorded every name that appeared in the story in an alphabetized list. Whenever the name appeared again, I checked it against the list to make sure it was spelled the same. If not, I asked the author which spelling they preferred.

Commonly Confused Words

Some spelling problems you’ll encounter in your WIP aren’t so much misspelled as misused. Has your character ever walked threw something he should have walked through or spoken allowd when he should have spoken aloud? Below are some commonly confused words.

  • accept/except
  • aloud/allowed
  • affect/effect
  • allusion/illusion
  • all ready/already
  • altogether/all together
  • capital/capitol
  • cite/sight/site
  • elicit/illicit
  • complement/compliment
  • lose/loose
  • past/passed
  • principal/principle
  • council/counsel
  • then/than
  • they’re/there/their
  • to/too/two
  • through/thorough/threw

That’s it for today. Thanks for reading and happy editing.

How to REALLY Sell using Social Media

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I posted a poll last Friday to get some feedback on whether or not social media sells. I want to thank all of you who took the time to answer the poll and supply comments. You’ve really helped my little study.

The Results are In

After gathering, calculating, weighing, studying, and cross-examining the data and other scientific mumbo jumbo, I’ve found the following to be possible truths.

  • Social media has and can be used to make direct sales
  • People do purchase books directly from social media
  • Based on the poll, most books were purchased because of a blog post (whether an author’s own blog, guest blog, re-blog, or author interview)
  • Most sales made via Twitter were made from re-tweets or tweets made by those other than the author
  • Goodreads and Facebook ranked lowest on the poll
  • Readers are more likely to purchase a book if they know the author
  • Readers are more likely to purchase a book if it is referred to them in some way

What I’ve Concluded from this Study:

If authors need social media, but social media does not sell, perhaps the problem is not social media, but who we are trying to sell too and how we are trying to sell. Make sense? All I’m saying is the problem doesn’t seem to be the platform, but how we are using it. There are countless articles online that suggest social media is not a tool nor can it be used to make sales. This may or may not be true. Based on the information I’ve gathered, here’s my plan to increase sales using social media.

  • Gain a good following (quality over quantity)
  • Advertise wisely
  • Use news, not ads to promote books
  • Increase “word of mouth”
  • Make connections

 Gain a Good Following

How many followers should you have?

How many followers should you have?

What’s the ideal number of followers you should have? There really isn’t a magic number. It’s about how engaged you are with what you have. There really isn’t one strategy for gaining followers. Some authors follow everyone who follows them to increase their followers. Their logic is: the more followers they have the more books they will sell.

More people=more sales, right?

What I don’t like about this plan is that the emphasis is on numbers. We should be focused on who is following us, not how many. If people follow you to gain a follower, they aren’t likely to buy your book.

Why Numbers Don’t Matter

The person with 10,000 followers may only have 1,000 followers who are interested in them and their books.

Likewise, the person with 5,000 may have 3,000.

See what I’m saying?

Before you sell, make sure you are selling to the right people.

Look at your followers. Who are they?

  • friends
  • family
  • coworkers

How many are writers?

The problem with selling to writers is that they may be too busy #amwriting and not #amreading.

Now this is just an idea. I have no real proof, but writers may not be the best followers to make sales.

  • Many identify themselves as–even brag about being–nonreaders
  • They are too busy writing
  • They write a different genre than you (If they don’t write it, they probably won’t read it)
  • They have no money (sorry, it’s true in most cases)
  • They don’t use social media to connect, but to promote (it’s all about them)
  • They use auto tweets (if they aren’t tweeting, they aren’t reading tweets)
  • Your tweets get buried in their feed because they have thousands of followers to gain a following

Does this sound like your followers? Does this sound like you?

You’ve probably heard this advice a thousand times: Target your market.

You might ask, aren’t some writers your market?

My thought is yes. Before you start unfollowing everyone who identifies themselves as a writer, my advice is that you should follow them anyway–not just for sales. I follow other authors for advice, to follow trends in my genre and market, and because frankly I love connecting with other writers.

If you want to follow other writers, here’s my advice: follow writers of the same genre. For instance, I used to follow writers of romance, suspense, mystery, YA, etc. Now I mainly follow other fantasy writers.

Not only do I enjoy learning about them and their books, I also purchase their books. My logic is that this should work in the reverse order. Since they write fantasy, they may buy my books as well. Will the mystery writer buy your book if you’re a fantasy writer? Probably not. It has nothing to do with your advertising campaign, they just aren’t your market.

How to Gain Followers in Your Market

Easier said than done. This is why I like Twitter. You can use the search field to type in hashtags and keywords to find tweets and tweeps related to the topic. For instance, my sister writes fantasy parody. Ideally these are the words she should use to find potential readers.

  • fantasy
  • parody
  • comedy
  • Monty Python
  • Gerald Morris
  • Terry Pratchett
  • Lord of the Rings
  • The Hobbit
  • Harry Potter

Why these search terms? Because people who like those things will like her book.

Try this out right now. See how many people you find.

Ok, you’ve found the illusive reader. Do not go all crocodile hunter on them. This is no time to poke and get in their faces. Don’t start messaging them to BUY YOUR BOOK. Follow them and see if they follow you back. If they do, great. If they don’t, it’s not over. Whether they follow you or not, the next step is the same. Be interactive.

  • comment,
  • like
  • share their tweets
  • thank them for following, retweeting, sharing, etc

They will appreciate the interaction and possibly follow you back and/or check out your profile where they will see information about your books. This could potentially result in sales. TA-DA!

I made this sound easy, didn’t I? It’s not. It takes time, but it takes less time if you put your best foot forward. What do I mean by that?

People will make an instant and usually permanent decision whether to follow you or not. Your profile is a landing page. You don’t want to turn them away at base one.

  • Have a flattering, professional, and updated profile picture and header image
  • Use your real name
  • Have a detailed bio that includes professional, social, and recreational info (writer, teacher, reader, nerd, music lover, coffee junkie)
  • Create real and interesting tweets
  • Include a URL to your website or blog

 

Advertise Wise

Everyone tells you that you must advertise or no one will know you wrote a book. They also tell you advertising is bad and turns readers off. I’m so over the contradictory advice. So let’s end this conundrum once and for all.

You MUST advertise, but you have to advertise WISE.

When you must advertise–and you must–make your ads stand out. No, this does not mean typing in all bold in screaming font. Be creative. Check out my sister’s ads on Twitter.

Example: The Knight’s Who say Ni no longer desire a shrubbery. That was my idea. Hope you like it.

Use photos, phrases, and key words to entice your followers. You want to catch their eye, make them read it, click the link, and buy.

Why Aren’t Your Ads Selling?

  • Too vague (sometimes I don’t know what the title is, what it’s about, or what genre its in)
  • Boring (I see hundreds of ads that look alike every hour. Get creative. Draw my attention)
  • No photos
  • Inconstant (You shouldn’t post BUY MY BOOK all day long, but you need to more than once a day)
  • You repeat the same ad over and over

 

Think News not Ads

To be honest, advertising is a lazy way to promote your book. We’re writers, we’re supposed to be creative. Think outside of ads to entice people to buy your book.

Let’s break it down. What makes someone want to read your books?

Information: Genre, plot, characters, ratings, author info.

Tweet about your books, not just where you can buy them, but why they should buy. Tell them snippets about your plot, the writing process, your characters, and upcoming projects. Think NEWS not ADS. Do you have a cover reveal? A book launch? Plans for a sequel? A really good review? A sale? These are all ways to gain exposure for your books without using direct advertising.

So in theory: Indirect ads result in direct sales.

This is one of the reasons why blogs ranked so high in the poll. Readers get to learn about the author and the book, enticing them to learn more. They also give you a sample of the author’s writing style. Tweets and Facebook post don’t give you the wordcount to really delve into detail about how awesome you and your book are.


 

Word of Mouth

 

People always tell you social media doesn’t sell, word of mouth does. Social media is in its own right word of mouth. A book review, author interview, or a tweet are just digital ways of saying “Check out this awesome author or this awesome book.”

So why is word of mouth so important. Because word of mouth is an indirect ad. Remember how I said indirect ads result in direct sales?

In comments, many of you expressed how advertisements or promotional material from the authors themselves turned you off or didn’t result in you buying the book. It’s viewed as being “pushy” or “unreliable.” Of course the author is going to tell you they wrote a great book. They won’t tell you it sucks.

If I told you to  buy my awesome fantasy novel, would you buy it?

Do you trust me?

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What if I told you to buy a book by someone else. I bet I gain credibility. I also bet they gain a sale.

People are more likely to buy a book, it seems, if someone else tells them about, so how can you get others to talk about your books?

  • Ask them too
  • Offer a copy of your book for an honest review: encourage them to share their review on multiple platforms
  • Pay it forward. Don’t actually pay. You should never have to pay for promotion like that. If you support others, they are likely to support you back. Check out my advice about reciprocation from an earlier post.
  • Share your reviews. Don’t tell your readers what you think about your book. Tell them what someone else does.

So tell me, which tweet would you trust?

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Make Connections

So many of you expressed how important it is for you to know the author. While I don’t believe you should always have to or do have to know the author to buy their book (Sometimes a good cover or blurb will do it for me), this is a great way to increase sales.

How connections increase sales:

  • They like you: They hope they will like your book
  • They like you: They will buy it to support you
  • They like you: Whether they bought it or not, they will tell others to buy your book
  • They like you: They will interview you on their blog which will increase your exposure
  • They like you: They will share your tweets, post, promotions, etc

How do you make connections?

This isn’t hard, people. Simply say, Hello. You will probably have to be the instigator. Going back to how to gain followers. You want quality connections. These will be people who get to know you, support you, follow you, and tell others about you. You have to earn connections.

  • Reply to tweets and post (likes are great but comments are better)
  • Send real instead of automated messages to them
  • Share their content
  • Start a conversation
  • Join conversations in progress

 

We’ve all heard it said. You can’t make sales using social media. You can make sales, you just haven’t discovered the secret. You can, you’re just doing something wrong. Ignore the noise.

Why trust what others say?

This is my theory. I’m not guaranteeing I’m right or that my plan will work. I’m simply forming a plan based on all of your wonderful feedback. You never know unless you try. So I’m going to put my plan into practice now during the release of my sister’s debut novel. I hope it works for her. I’ll be sure to let you know.

Thanks again for all of your comments and for sharing my post. Speaking of sharing, don’t forget to share information about your favorite authors. Studies seem to show your support helps.