If you have a question about writing, the right person to ask is another writer. Once a month I’ll be featuring writers who put the author in authoritative.
My first author is writer, avid reader, and blogger Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series, and children’s books, all of which have repeatedly reached #1 on Amazon. : )
My sister and I have asked Nicholas for advice many times, so naturally he was the first person I contacted to share advice with my readers.
Nicholas is an author who is always eager to give free advice, encouragement, and books–that’s right books. I noticed Nicholas has a lot of success with giveaways and special offers, so I asked him to share the benefits of giving away books for free.
Just Give it Away: Does Free Work?
I keep reading contradictory information on this. One of my blogging friends, Jack Eason, complains that it attracts trolls. Effrosyni Moschoudi – and many others – have told me that free doesn’t work – in the sense that it fails to generate subsequent sales.
So, does free work?
Quick answer: yes and no. It does as part of an overall strategy, and it can do wonders to put a new author on the map. However, it can be ineffective or even counterproductive if not used properly.
For New Authors
As I explain on my A-Z guide: How both my books reached #1 on Amazon, free books can be used to build a fan base. New authors keen to build their brand have used free to great effect. This can be done in innovative ways, like Matt Mason did with Pirate’s Dilemma, which he distributed via BitTorrent. As he puts it, getting your book in front of 160 million users is usually a good thing.
It has also been used in extremely creative ways by authors like Ksenia Anske, author of the Siren Suicides. Readers are encouraged to pay through a virtual tip jar if they enjoyed the book. In a fascinating recent blog post titled I give my books away for free: here are my sales numbers, she announced that she has made $4,000 in little over six months that way. Her books were downloaded 1,600 times within the last 6 weeks. She also used her newly found fame as an author to raise money through Kickstarter, raising an extra $3,000.
What about the Rest of us?
I was reading a great post on how to monetize free, at the Author Marketing Experts blog. Penny, its author, was explaining how free stuff can help you sell more of the paid merchandise, but you have to be careful, because some people just want freebies. That’s fine, of course, but they are not your customers. She offers some helpful tips to help us maximize the use of free:
- Why free? You need to be clear as to why you are doing this. Unless you’re a charity, free content should be offered to make sales down the line. This can be done by helping build an email list, raise awareness, build your brand, or get new people into your marketing funnel.
- What sort of free? Once you’ve figured out why you want to give away something, you can choose the what. For years, I’ve been giving away my Greek translation of the Tao Te Ching. I set up a virtual tip jar and waited to see what would happen. Four years and 7,000 downloads later, only one person had tipped – 10 bucks. Only ten people had actually thanked me for my work, despite me having a link saying “if you don’t want to pay, that’s fine, a simple thank you would suffice.”Then, a few months ago I decided enough was enough, and set up a mechanism to ask for people’s emails before they can download the file. The book is still free, but I also link to a print version on Createspace. Downloads have plummeted from thirty a day to just a couple, but last month I made more from selling the print copy that I had from tips during the past four years. I also have collected hundreds of emails from people who are genuinely interested in my message.In my book (pun intended), that’s a win. 🙂
- Make sure it’s really free and worthwhile: A lot of people have content that is purported to be free when it’s not really free. For example, they will give away only a portion of their book, but you have to pay to read the juicy parts. This is a big no-no. If you give something away, make sure it’s something really valuable. Virtually any electronic product is easy to create and deliver, so put your best foot forward. After all, this is what you will judged by.
- Take names: One thing I learnt from my Tao Te Ching experience: You should never give free away without asking for an email address. I see people do this all the time; they have a ton of free stuff but never collect emails. If that’s the case, the freebies you are offering may be of great value to your end user, but they won’t matter to your marketing. Get emails. Ask for reviews. It’s called an ethical bribe. You get something (their email) and give them something (the free stuff).
- Make it easy to download: Don’t make free difficult. It should be easy to get your free stuff. If people have to jump through hoops, they won’t do it and the free stuff won’t matter. For example – put your free stuff on your home page. Add links to it on the sidebar. Remind people at the end of your posts.Accordingly, when you ask for people’s email, make it easy. A simple click or two is all it should take. Don’t ask for too much information. If you ask me for my address, birthday, and whatnot I doubt I will want your free stuff that badly. Shorten the staircase. If you make it complicated, it’s not really free, it’s bait. And people will call you out for it.
- Make the free stuff work for you: If you give away something, make sure that it works for you. Add links to your other books. Ask for a review at the end. Encourage people to follow your blog, Facebook or twitterfeed. Every giveaway should include a call to action. You are collecting names and email addresses and building your list, and that’s great. But what do you really want people to do? Define what you want them to do, and then include your call to action in the free stuff. You can also offer specials and change these periodically in the giveaway.
- Follow up! The best kind of free stuff is, as Penny points out, the gift that keeps giving. If you are collecting names and then never contacting your prospects again, what’s the point? People need to be reminded, and reminded again.The real key here is that free stuff can work well for you in so many ways, but free stuff without a goal is just free. Great to get free stuff, right? But then how is all of this hard work going to pay off for you?
- Will it slow down my sales? This is probably the most common question I’m asked on the subject. On my blog, I link to the free copy of Pearseus: Schism on Goodreads. Surprisingly enough, sales of the book on Amazon have increased since doing this. So, in my experience, free does not slow down sales.
If you still aren’t a believer of free, try it for 90 days and see what happens. If you do it right, free can monetize your audience like nothing else will. The biggest reason is that in an age of pushing things on consumers, your audience really wants to sample what you have to offer before they buy. Free is a great way to do that. It’s also a great way to stay in front of your audience, build trust, and develop a loyal following. But it has to be planned carefully, or it will be an ineffective tool at best.
Speaking of free, check out Nicholas’ children’s book, Runaway Smile on his blog or you can purchase it from Amazon. I’m definitely getting a copy for my son–this would be right up his alley.
If you liked his advice about book giveaways, there’s plenty more on his blog. You can connect with Nicholas here and learn more about Runaway Smile and his other books on Amazon.
Join me again in February for more awesome author advice!
Reblogged this on Poetry by Pamela.
Reblogged this on Legends of Windemere.
A great post and some really good advice from Nicholas. The key for me is that if you use free, makes sure it is always as part of an overall strategy. Good stuff!
Thanks, Dylan! You’re absolutely right; that’s the key point I’m trying to make. Thanks for visiting and commenting! 🙂
Reblogged this on Chris The Story Reading Ape's Blog….. An Author Promotions Enterprise! and commented:
The talented TONI BETZNER: Writer, avid reader, blogger and fantasy geek has a special guest author today 😀
Excellent idea for a blog series and the best author to inaugurate it! Thanks!
I’m glad you enjoyed it. Nicholas was a great first choice. I’m still looking for some more interested authors for future post.
Thanks for sharing
Thank you so much for posting this, Toni! It’s quite the honor to be hosted on your great blog, as I love the write tips you share with us 🙂
I’m glad you liked it. Your advice has been so helpful to my sister and I, so your name was the first one that popped into my head when I planned this post. Thanks for all of your hard work and for sharing your excellent writing advice. Good luck with your new book.
It’s a pleasure. And thank you!! 🙂
Nicholas, I’m not even close to thinking about giveaways to promote my books. I’ve 3 WIPs. But, I read Runaway Smile and thought this is an adult book, too! Like so many other children’s books! I liked the message, the story flow and your writing style. Just enough serious with a touch of humor. The illustrations were perfect to bring visual life to the story. They had whimsical meaning, and were not the colorful cutesy kind. In the end though, that immediate one-click book giveaway made me want to read your other books. So I’m now a grateful follower! Thank you! Christine
Fantastic and informative post. So much is required of an author these days. Thank you for sharing. 🙂
Great tips here from Nicholas!! Thank you
A fantastic idea and a great first choice.
xxx Huge Hugs xxx
Excellent post and I agree, great choice putting Nicholas in the spotlight first, thank you both! (Toni…Chris McMullen??)
Enjoyed the post. Great advice, Nicolas, and great idea, Toni, to do this series. 🙂
Thanks, I really wanted to do something that helped promote authors while helping other writers.
Great question and answer. A wonderful explanation about the pros and cons of offering freebies–other than because someone said it was a good idea. Makes perfect sense. Thanks for sharing!
Lots of great information there to file away for the future. Thanks!
Great post, Haven’t liked the thought of giving my book away. Still not sure if I will. Have re blogged your post.
Thanks. I didn’t think I’d give mine away either–still debating it–but Nicholas makes so many strong points in favor of it. Like he says, it’s all about strategy. If nothing else I’ll try it for awhile and see if it works.
Reblogged this on Wyrdwend.
Thanks Toni and Nicholas for this helpful information.
I’m so glad you liked it. Thanks for visiting my blog. I’ll have another author in Februrary on the first Friday.
Excellent choice to post Nicholas Rossi! Great suggestions and advice for the author!!
Great stuff and the message is key, that if you’ve one book out, free is not the best plan. If you have a series, free can definitely help. So yeh, worth thinking hard about strategy before you take the plunge.
Cheers
MTM
Thank you, Toni, for sharing this helpful information. Nicholas is a treasure trove of valuable information! Love him!
Thank you also for following my blog. It is a pleasure to follow you back and connect with you.
Best wishes!
I’m so glad to connect with you–and for connecting others with Nicholas. I’ll be posting another Ask an Author feature in February.
Great I will check it out.
Reblogged this on Everything Indie and commented:
Do free giveaways promote sales or hinder them? Nicholas C. Rossis, author of Runaway Smile (see review and author interview on this site under “Connie’s Picks”) and Pearseus comments on this.
Thanks for sharing and visiting my blog
You had some excellent things to say. Thanks for letting me share them.